Why did I do this to myself?

Do you even remember the reason you started blogging? Perhaps there were several reasons.

Today I was faced with someone very worried. She is expected to be a trail-breaker for social media at work. The big boss has a blog (not yet in the same platform) in an organisation of over 20,000 people. She is expected to start blogging to show people how much fun/information sharing they can have / do. The reasons are all external to her, she has no inner ‘push’ to begin.

I had some sort of brainstorm and told her I’ll guest write her first post, after an interview with her on Wednesday evening over a glass of wine.

Suddenly I’m as nervous as I was with my own first post. Why did I do this to myself?


16 thoughts on “Why did I do this to myself?

    1. They believe there will be value in internal communications done in different ways. She’s in charge of communications for her division, but normally does them via an e-mail

  1. Oh dear Sidey. I was a manager for many years and would never have plunged someone new into that kind of morass. Maybe the world ain’t like it used to be, but we believed in finding peoples’ strengths and working with those, not visiting our enthusiasms on them.
    I started blogging because I had poetry to share. I hope I am going to return to that soon!!! Muse had a crash out!

    1. John she isn’tn new to the organisation. Her communications strategy on the previous project were very good.

      She is a Facebook user, just never even read a blog.

    1. Thanks for that tip 😉

      She is not very creative -her statement, so she may need help working out how to keep going in ways that are interesting

  2. Well, I think it must be hard to blog because you’re being forced to. Blogging comes from the heart and if the heart isn’t in it, the blog will become rather factual and cold. She’s lucky to have a friend like you to help Sidey.

  3. Get her to use a system of guest blogging. It is the best way to get people interested. Lets her off the hook for a lot of the posts. She just does the prompting via comments on the blog.

    1. I think you have a good idea here. Maybe she will also find a creative side of herself that she didn’t know existed 🙂

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